The Squadron Crest was redesigned in July 2001 previous to this was mostly an exact copy of the Fulham Football Club crest, at the time it was felt that it would be good for the Squadron to have it's own identity but to not disengage from local history all together. Research was done on the local area and the history to the many emblems found on the buildings in Fulham.

The Falcon
The Falcon taken from the Air Training Corps crest is there to symbolise the qualities of a good cadet: Remarkable Vision, Enormous Strength and Incredible Courage.

The ATC crest was designed in 1941 and after King George VI approval it was published in August 1941.

The Motto
Spectemur agendo is a Latin motto meaning Let us be judged by our acts.

It comes originally from Book XIII of Ovid's Metamorphoses where it is attibuted to the hero Ajax:

"Denique (quid verbis opus est?) spectemur agendo!"

which most literal translations render as

"Finally (what is the use of words?) let us be seen together in action!"

Source: Wikipedia

We took "Spectumer Agendo" from the London Bourogh of Hammersmith and Fulham coat of arms.

Crossed Swords
Two Gold Crossed Swords on a red background symbolises the emblem of Saint Paul. The First Bishop of London to live in Fulham Palace used this emblem as part of his own coat of arms, this was because he would work in Saint Paul's Cathedral in the city. There after many more bishops that also included this emblem within their own coat of arms and so the emblem became widely used throughout Fulham.

When Fulham was just woodland the Bishops of Fulham Palace had complete control the land and over the years gave pieces to farmers in return for work on their own land.

Today there are many buildings and churches with engraved and sculptured coats of arms including this emblem.

The River Thames
The blue dividing curved line symbolises the river.

Throughout the ages the river was of great importance to Fulham, with fishing and it being a main crossing point to the city.

The curve of the river at this point makes most of the boundries for Fulham. Now underground there is a natural stream that makes Fulham an island. Originaly this was the border for Fulham however the stream is still close to the real Fulham border of today.

The 344 (Fulham) Squadron Crest Today

Arms granted to the Metropolitan Borough of Fulham in 1927, used by Fulham in the 1980s and 90's before Al Fayed changed to the current badge.		The old Squadron Crest, you can see that the crest is mostly a copy of the old Fulham FC Logo.